The wrapping blog

2012-02-14

The mail brings relief for icebound Finns

It's not easy to remain upright when the ground beneath your feet turns to ice. So it's no surprise to learn that in sub-zero Finland around 20,000 people injure themselves on icy pavements each year. The average cost of a slip is €11,000.

So this year, the Finnish Association for People with Physical Disabilities (FAPPD) came up with an imaginative safety campaign. It mailed out bags of sand for people to scatter on their doorsteps and paths.

A bag of gritty sand is not the easiest thing to mail. The FAPPD had a few ideas of their own, but with our guidance they found a product that was perfect for the challenge. Our robust Tyvek® C5 pockets delivered every grain of sand with ease. And bold 4+4 colour overprinting helped hammer home the safety message.

To avoid a slip-up in your next mailing campaign, call your local sales team now.


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2012-02-14

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