Flash is the Swedish fashion chain that sells in small batches so everyone can feel unique. But its plain white boxes were far from unique. So we created a range of bespoke packaging that delighted the retailer as much as its customers.
To make sure the bag designs were right for the market, we worked with the boutique teams to test them instore. The result was a resounding success.
We're still working closely with Flash. For Christmas 2011, we've developed a bespoke label/sticker teamed with our red and silver ribbons.
We asked Flash's CEO and Marketing Manager, Fredrik Johansson, about his partnership with Bong. This is what he said: